about

Roundballin is rooted in basketball culture.

We design it. We make it. We document it.

From gyms and tournaments to everyday wear, our work bridges eras of the game, honoring where basketball’s been and where it’s going.

Rooted in Michigan (U.P.) Built for hoopers everywhere.

FOLLOW THE GAME

Built for the Game

  • DESIGN

    Identity, marks, and event systems built for basketball culture. Logos, uniforms, merch, and campaign creative.

  • APPAREL

    Made right, from blanks to finished goods. Print, embroidery, and fulfillment backed by real production.

  • MEDIA

    Documenting the game wherever it’s played. Photo and video coverage for teams, tournaments, and moments.

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Behind Roundballin

Roundballin was built by Jeremy “Syms” Symons, a Michigan-based designer and creative director who has been creating since the late 1990s and has led custom apparel and production operations since 2009.

In 2009, he founded Yooper Shirts, producing and fulfilling thousands of orders for schools, tournaments, teams, and organizations across the Midwest and beyond. That production backbone of design, print, embroidery, fulfillment, and media is what powers Roundballin today.

Roundballin grew from a lifelong connection to basketball culture and a belief that the game deserves thoughtful design, well-made product, and honest documentation.

No hype. Just the work.